Apr 132012

When we visited St. Louis in 2012 I said to my wife, who was next to me in the car, that I’d like to stop at this Panera Bread for a second.

She said: “It’s actually the Saint Louis Bread company.”

“The Panera right here,” I responded. I was sure. I saw the logo and the colors. That’s Panera. Turns out, I didn’t read the text, because I knew what the logo means.

It’s the same company and they do business under a different name in the St. Louis area.

It could have said anything on the logo and I probably would have thought “Panera.”

I would say it’s a good logo and the color combination is great because it’s memorable and simple.

Of course it helps that I associate it with good coffee and those tasty bagels.


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