When we visited St. Louis in 2012 I said to my wife, who was next to me in the car, that I’d like to stop at this Panera Bread for a second.
She said: “It’s actually the Saint Louis Bread company.”
“The Panera right here,” I responded. I was sure. I saw the logo and the colors. That’s Panera. Turns out, I didn’t read the text, because I knew what the logo means.
It could have said anything on the logo and I probably would have thought “Panera.”
I would say it’s a good logo and the color combination is great because it’s memorable and simple.
Of course it helps that I associate it with good coffee and those tasty bagels.